Janine James, The Moderns’ President and Chief Creative Officer, will be a main-stage speaker at AIGA’s Compostmodern conference in San Francisco this Saturday, January 22.
The vision behind the conference is to “transform products, industries and lives through sustainable design choices. Compostmodern engages designers, sustainability professionals, artists and entrepreneurs to collaborate in realizing a more environmentally, culturally and economically sustainable world.”
For twenty years, Janine and The Moderns have been thought leaders in the realms of environmental, social, and economic innovation. As each of these movements evolved, we helped our clients understand that while PR and ad campaigns have their place in promoting environmental, social, and economic causes, the only way to truly evolve their brand cultures to changing realities is through innovation.
In short, competing in this rapidly changing world requires new ways of thinking—new ideas that lead to completely different ways of valuing, organizing, and measuring our work. This is why it is our firm belief that paradigm-shifting innovation is the most important ingredient to success in the new knowledge economy.
Under Janine’s leadership, The Moderns’ work has brought success to some of the world’s most influential and innovative brands, among them American Express, Planned Parenthood, Aveda, France Telecom, Sundance, Knoll Textiles and Shaw Industries. Our portfolio speaks volumes about our award-winning solutions that build brand cultures, helping our clients spawn communities of loyal customers and ultimately grow their businesses.
Our recent work for Berry+ is a great example of this process. Through Corporate Alchemy™, The Moderns’ signature method of empowering a brand’s leaders to produce a strong, pure brand identity, we were able to co-develop a product with our client that evolves and simplifies the everyday chore of doing laundry without changing habits.
Berry+ is a 95% berry-based, 100% plant-based laundry soap that represents a a disruptive design innovation in the laundry space. Unlike conventional detergents that come in heavy plastic jugs, Berry+ comes in a tiny microdose (2ml – a little less than half a teaspoon) capsule Each microdose contains enough concentrated soap to clean up to 30lbs of laundry. The outer packaging is a clam shell made from 80% non-GMO, plant-based bio-resin, which takes less energy to product than other plastics. All told, Berry+ uses 30% fewer packaging materials by weight than the leading jug detergents. The packaging is so light, in fact, that it takes 3.67x fewer trucks to transport Berry+ than leading detergents that come in a jug.
Most importantly, The Moderns integrate the ideas that we develop for clients into our internal culture.
If you’re in the Bay Area and interested in joining the conference, Janine will be speaking at 9am in the Herbst Theatre (401 Van Ness Avenue, San Francisco). Please feel free to introduce yourself afterwards and stick around for the rest of the conference. There’s plenty to learn and we know that you’ll enjoy yourself.