During Roman times, citizens celebrated Lupercalia – the festival of the shepherd god, Lupercus – from February 13 to 15 by sacrificing goats and watching as priests ran around striking women with thongs made of goatskin, ensuring their fertility through the coming year. In Latin, these thongs are called februa, which gave rise to the name of the year’s second month, February.
While we’re not really on board with sacrificing a goat (at least this year), we do appreciate the spirit of the ensuing shindig. Don’t get us wrong. We’re nothing if not pro-love, pro-flowers, and pro-chocolate – especially raw chocolate. We just think that this year’s Valentine’s Day could use a little Lupercalia.
So, go a little crazy tonight. Dance a bit wilder. Maybe even invite Bacchus to the party.
Be creative and, dare we suggest, Imagine the Next™ this Valentine’s Day.