The Moderns

Happy New Year from all of us here at The Moderns.

We have a tremendous amount to be thankful for in 2011.

First off, we’re thankful to be approaching twenty years in business. We feel great about this milestone, though, modesty aside, we’re hardly surprised. We’ve stuck to our guns. We’ve been using Corporate Alchemy – our often imitated, never duplicated method of transforming brands into cultures – throughout this entire period and it’s worked. Our portfolio speaks volumes about how we’ve helped companies evolve their brands into cultures so that every customer experience reaches its optimum potential.

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On October 8, 2009, our building’s water tower burst, flooding our ninth-floor space with over 8,000 gallons of water in ten minutes. It was a trying time. We were forced to relocate, rebuild and, most importantly, reflect on the past, present, and future of The Moderns.

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The Moderns were thrilled to host Friends of the Earth Middle East (FoEME) during a recent Imagine the Next™ Friday. FoEME is a unique organization that brings together Jordanian, Palestinian, and Israelis to solve their shared water scarcity issues.

Since its founding in 1994, FoEME has expanded tremendously from a cooperative organization operated by handful of Jordanian, Palestinian, and Israeli village mayors to an international coalition spearheading ambitious projects such their tri-national Jordan River Peace Park. Their founding principal is that in order to maintain their common water resources, the communities surrounding the Jordan River and Dead Sea must work cooperatively. This, in turn, inspires greater cooperation and understanding between communities.

Dr. Roberta Weisbrod, Co-Chair of FoEME’s American chapter and former Director of Port and Intermodal Planning of New York, spoke at great length about the issues surrounding the present future of the Jordan River and Dead Sea.

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Our new space looks great, but we weren’t able to get it this way over night. It was quite a journey and hardly an easy one at that. After our old space on the ninth floor was hit by a disastrous, 8,000-gallon flood it was hard for us to imagine that we would ever reach dry land – both literally and figuratively.

Through dedicated leadership and sheer willpower, however, we were able to Imagine the Next™ for our space. Thankfully, through the controlled chaos of planning, construction, and moving we did have the foresight to document our journey through time-lapse photography.

It’s a great way to see the blood, sweat, and tears that go into creating a space like ours as well as an interesting lens through which to view the passage of time in the city that never sleeps.

Enjoy!